In the era of digital marketing, business growth strategies are increasingly evolving. For the last couple of years, back end as well sales strategy has witnessed an increase in the preference for branding strategies. According to various studies conducted by organizations like Forbes, around 80% of the users attribute strong branding to be the most crucial factor for developing trust with the brand.
With an increase in focus towards branding, agencies are providing various services to ventures like unique niche positioning and brand advertising. Such agencies are also referred to as branding agencies. They employ freelancers or full-time workers from niches like content writing, graphic designing, brand image consulting etc. to build a brand image from scratch or to upscale an already existing one.
Let’s take a sneak peek at the top reasons why you should consider hiring a brand agency for your business.
Reasons Why You Should Hire a Branding Agency
While the first and obvious reason to hire a branding agency is to build a consistent and strong brand image for the business across multiple platforms. There are other equally crucial reasons as to why entrepreneurs need to outsource to different branding agencies.
1. Brand Image Building
One of the aspects that branding agencies cover is positioning the brand as a niche authority and building a unique brand reputation. Branding is often a part of the internal marketing or remarketing plans. But agencies mainly focus on providing a user experience centric objective and fresh outlook of the same. An example of this is the brand image of Coca Cola. The branding agency hired by Coca Cola focused on making a family and recreation centric brand image building. Thus, most of the advertisements portray the drink as an essential for family gatherings and festivals.
2. Many opportunities for Innovation
Another reason for outsourcing to a branding agency is opening up to the opportunities of innovation. A branding agency is like an impartial third-party consultant who judges the positioning of the brand and creates a complete branding strategy to express the same. Their objective and unbiased opinion creates ample strategic opportunities. One such example is the branding of popular female cosmetic range Oriflame. While the brand mainly started off as a range of cosmetic products but with their excellent branding they opened up and diversified their ranges to healthcare products as well.
3. Persistent Brand experience
Branding and rebranding is the expertise of branding agencies. This expertise when integrated with the knowledge of marketing of the marketing group of the brand creates a consistent brand experience across all the platforms used by the venture with special emphasis on their advertising campaigns.
4. New outlook for brands
Whether the business has an internal creative team or not, hiring a branding agency brings fresh outlook to different branding aspects like brand colors, vision board, user brand experience etc. Because the branding agency has personnel who are trained and knowledgeable in particular niches like color psychology, graphic designing, copywriting etc. than an individual graphic designer will be able to. This reduces the cost spent per personnel and helps the business to create high end branding with limited budget. An example of such cases is the branding of small product-based businesses or the ventures of social media influencers like Tori Dunlap.
5. Business strategies on the track
Unlike popular belief, branding is not about marketing the business or its services. Rather branding is about creating an image of the business in the minds of the target audience. Even though it is not a part of marketing, branding requires a lot of strategies and their clever implementation to serve the desired purpose. Hiring a branding agency will ensure that these strategies aren't off track but are closely aligned with the marketing strategies of the business on the whole. This creates consistency and makes the business easily recognizable by the target audience.
6. Evergreen aspects kept alive
The aim of authentic and expert branding agencies is always to provide an edge to the business with the visual aspects of it like logos, social media posts, brand colors, mood boards etc. Outsourcing to such agencies will ensure that these visual aspects are closely aligned to the emotions and actions that the business desires to evoke as well as they are unique and ahead of the curve. This is the extra advantage of hiring and outsourcing to branding agencies as they can manipulate industry trends and create a brand image which is evergreen and has a unique positioning irrespective of the fluctuating industry trends.
7. Builds reliability and brand trust
Lastly, the prime advantage of outsourcing to a branding agency is their ability to build trust with the target audience of the business. With an impactful and consistent color scheme, images that appeal to the subconscious of the target audience and create an image about the brand in their minds.
To stand out in the saturated marketplace of online business you need to build a strong branding for two main purposes - create awareness about your brand and build trust with your audience. Hiring a branding agency will ensure that the venture is guided by personnel who specialize in these two aspects as well as other crucial points that can make a venture standout and create a legacy in the online business realm.